In the past decade, mobile phone technology has increased at an incredible rate. Smart phones now allow for full web experiences and a proliferation of mobile applications and games. In addition to phones, computer tablets are booming in popularity and most have the same abilities as a phone, allowing users to tap into mobile networks and use the internet almost anywhere.
Those seeking to advertise products and services have a whole new avenue to reach potential customers. This ensures that wherever the phone user travels, the advertising travels with them.
1. Mobile Websites – Advertising on the web is ubiquitous in this day and age, and with fully html capable mobile phones, these web advertisements can reach a user base everywhere. As long as your website is optimised for viewing on a mobile device, this is a straightforward way to reach mobile web users, especially with the rise of portable tablets that can access the web on the go.
2. Games – Mobile games are often available for free on various marketplaces (Android, iPhone, Blackberry, etc.). Many of these games use advertising banners above or below the playing field in order to cover the costs of development and distribution. Taking advantage of this market allows a mobile ad to be displayed constantly whenever the game is played.
3. Applications – Along the same line as the games, many mobile applications are available in ad supported versions. This can allow for more pinpoint targeting; ad space can be purchased for applications that have something in common with the advertising, which can help ensure that the right customer base sees the ad.
In addition to simply posting mobile ads inside other companies’ applications, developing proprietary mobile applications to promote a company is a great way to bring in more customers. For companies that work in fields that utilize computer programs, offering free applications with limited capabilities can not only show customers what kind of things a company offers, but can also entice them to buy a fully functional version that contains all the bells and whistles.
Mobile ads are still a relatively new concept, and, for companies seeking to reach new clientele, mobile marketing is a fantastic way to reach a wide audience. It could well be a good move for your business to begin exploring this area of marketing now whilst the competition are not yet established. In the eyes of many industry experts this is the future, so best to get skilled-up now!