Category Technology News Today

• Lucille Wood
• Blockchain
• Cross-Border Payments
• January 6, 2024
• 0 Comments

The Evolution of Technology: Unraveling the Impact of Blockchain

• Lucille Wood
• changed
• changing
• June 29, 2022
• 0 Comments

How You Market Medical Technologies Has Changed – Are You Changing With It? Part 3

While Ideas 1 & 2 from Kathleen Malaspina and Tom Scearce, co-authored White Paper: How to increase demand for medical devices in today’s changing and challenging market are straightforward and fairly easy to execute, implementing Idea 3 involves more “out-of-the-box” type thinking for most medical device marketers…
Idea 3 is Find out where your product is being discussed, and advertise there in a low-risk way.
There are actually many ways to do this, and we’ll elaborate upon that in a bit, but for now, let’s focus on the strategy Malaspina and Scearce say to do.
They say, “Start by testing a Google AdSense campaign.”
This is actually a very innovative and smart strategy, but one that requires peeling back the layers to really understand how to maximize it.
Malaspina and Scearce give a basic overview of what they mean when they say “test a Google AdSense campaign.” But what does that really mean for you and your medical device company?
First, the basics.
What exactly is Google AdSense?
Google AdSense is a service offered by Google where website owners (called “publishers”) select ads that appear on different pages of their website.
Ads can be video ads, graphic ads or text ads. These ads are (supposed to be) relevant to the content on the web page that they appear.
When someone clicks on that ad, the “publisher” gets paid.
Many look at AdSense campaigns as a passive revenue stream for the website or blog owner, but this of course depends on the amount of traffic to the website or blog.
The idea behind AdSense is quite simple: content-based sites display ads for products or services. The more traffic the content-rich website or blog receives, the more people are likely to click through the ads displayed on the site.
And, if you care about such things, the more revenue for you – or, in this B2B case, your company.
Now, there’s also the “retail” side to AdSense. It’s unclear whether Malaspina and Scearce were recommending that a medical device company participate in a Google AdSense campaign as a “publisher” or as a “retailer,” so we’ll address both.
A “retailer” is usually the side that is trying to sell their product or service.
“Retailers” are the ones that pay Google to make their ad available for AdSense “publishers” to post on their websites and blogs – usually this is in the form of a Pay-Per-Click ad campaign through Google AdWords (not to be confused with Google AdSense.)
I know. It can get a bit confusing as to who does what and how…
While there is much discussion about this, many say that if you are a “retailer” trying to sell a product or service, then you’re best bet is to just stick with Google AdWords.
This is because Google does not tell you which “publisher’s” website and blogs are displaying your ads as Google uses an algorithm to determine where your AdSense ads will appear.
What this can mean is that sometimes the relationship between the “retailer’s” ad and the “publisher’s” website or blog where it is being displayed is extremely vague – if not completely unrelated as some retailers have discovered…
In other words, you are at the mercy of Google’s judgment where your ads will appear.
The hypotheses some have made is that AdWords clicks often represent users looking to make a purchase, while AdSense clicks come from sites that primarily cater to visitors looking for information.
If you’re a medical device company, both alternatives can actually work on your behalf.
In the AdSense option, attention must be diverted away from what the visitor went to your site for in the first place (learn about your company, read an article, etc.), while with AdWords, your ad must simply be more appealing than the other ads also displayed.
exactly was the “big idea” that Malaspina and Scearce were trying to make?
While it’s definitely open to interpretation, I’ll do my best to break it down for you in a “user-friendly” way.
If they are saying that a medical device marketer could use their company’s website as a “publisher,” this would mean that certain pages – or all pages – could display ads for products and services that may or may not relate to the content on their website.
And if it does relate, hopefully it’s not an ad for a competing product or service…
Let’s say someone goes to a medical device company’s website or blog because they are interested in a White Paper, webinar, Case Study, whatever…
They get engrossed in the rich content offered and, hopefully for the “retailer,” click on an ad that appears on that same page. This then directs the person to the “retailer’s” website and away from yours (the “publisher”).
If this happens, the medical device …

• Lucille Wood
• analytics
• benefits
• May 7, 2022
• 0 Comments

The Benefits Of Teaming With A Consulting Firm That Offers Business Intelligence Analytics

When searching for the best technology consulting firms in the region, there is a crucial list of criteria that companies need to consider in order to achieve optimal professional success. Naturally, one of the most influential factors to look for in a technology consulting firm is their talent-recruiting capabilities. It’s no secret that a company is only as strong and as well-equipped as the staff that runs it. Thus, organizations spanning a multitude of operational verticals depend on their technology consulting firms to solicit the top tier of available candidates that have the experience and skillsets necessary to proactively and proficiently contribute to the success of their organizations.
Business Intelligence Analytics: A Vital Offering From Any Technology Consulting Firm
While candidate sourcing and job placement offerings do represent an integral part of any successful relationship with a technology consulting firm, it’s important to remember that that isn’t the only criteria to look for when screening an ideal provider to partner with. A well-rounded, professional and experienced firm will offer clients an extensive and comprehensive service portfolio that addresses far more than merely their current candidate requirements. What’s one of the most important offerings to demand from your technology consulting firm? Business intelligence analytics.
Key Value Add Differentiators Business Intelligence Analytics Deliver Your Business
No matter what technology vertical your corporation is currently operating in, aligning your organization with a business intelligence analytics resource can deliver a multitude of benefits. Without having a steady and accurate gauge of the state of your organization, it’s hard to ensure that your team is operating at max capacity. An experienced team can help your company drill down on some of the most vital service factors and trending industry indicators to help your company stay ahead of the curve and aware of any potential downturns.
Additionally, not only will a business intelligence analytics team help quantify the current state of your organization, they can also provide a third-party impartial opinion on how things are being managed within your team. Even the most successfully run companies can find themselves struggling with accurately and objectively identifying areas that warrant attention and improvement. An outside business intelligence analytics provider can give your company the fresh perspective it needs to ensure it is always operating as proficiently as possible.
Finally, your chosen analytics provider’s job is not done once it merely identifies your company’s existing inadequacies and operational glitches. A truly seasoned and professional firm will also help your team delve deeply into the exposed issues to get at the root of all internal inefficiencies. From there, a polished firm will then partner with you to create a customized strategic plan to effectively and proactively address the issues. Once a course of action has been delineated, your selected vendor will have the experience and fortitude to help your organization follow through with a systematic execution to get your corporation back on track and operating at optimal productivity levels.…

• Lucille Wood
• hosted
• making
• May 4, 2022
• 0 Comments

Making the Pitch for VoIP Hosted PBX

When developing your proposal for upgrading to VoIP, I’m sure you were smart and included the obvious pros: cost savings, flexibility, and portability. These benefits are great, but stakeholders tend to worry about other issues. Having answers to the following three questions can help your case for implementing VoIP hosted PBX.

What Will Our Clients Think?

Many non-technical business owners consider technology a necessary evil. They realize that advancements in technology can make business function better and with more productivity. The “evil” part for some business owners is the perception of switching to a new technology. In regard to hosted PBX VoIP, business owners are very concerned about how their customers perceive digital answer systems. In the traditional scenario, a business has a receptionist to answer each and every call. People like and have become accustomed to hearing a human voice at the other end of the line.

For small operations with two or three departments, an auto attendant should not provide too much annoyance. An auto attendant, also referred to as a digital receptionist, is an answering system that offers callers a menu of options for making their desired connection, and routes the call to that endpoint. Businesses can usually customize the auto attendant to fit their needs.

If your business has more than a couple of departments, the concern about call answering being impersonal may be legitimate. If the business wants do without a human voice to answer each and every call, you will have to convince them that auto attendant is the best way to go. This really isn’t a difficult feat. The following are just a few of the benefits of using auto attendant:

Always Available – You can set up an auto attendant to answer your calls 24 hours, 7 days a week. Client calls are always answered.

Never Overloaded – The auto attendant is capable of responding to and routing multiple calls at once. Customers are never on hold for very long.

Professional – You can customize the auto attendant greeting.

Is VoIP Stable?

Businesses rely on the satisfaction of their clients to stay in business. Securing client relationships hinges on every part of business-clients can experience one issue with a business and swear never to do business with them ever again. We all understand the frustrations of phone quality issues. The quality issues that are common with VoIP phone service tend to be associated with residential-class VoIP service. Business-class service providers typically implement extra quality measures to ensure call quality remains stable. Quality of Service (QoS) is an example. VoIP service providers that integrate QoS employ a monitoring system that constantly inspects the network connection and ensures that priority traffic takes precedence. Of course, you should also emphasize your own knowledge of VoIP and the ability to choose a service provider that meets the needs of the business.

Is VoIP Secure?

Since VoIP occurs over an Internet connection, business stakeholders are justified in worrying about confidential information being exposed to unscrupulous individuals. Just as using your desktop to connect to the Internet has risks; using a VoIP phone system can open your business up to attacks from devious network malefactors lurking about networks. Protecting your data is serious business and the assurances you can offer should be tied to the service provider you choose. VoIP service providers are very aware of security issues and many are making notable efforts to lessen the risk of an infringement of your privacy. Most Business Class VoIP service providers are typically capable of mitigating common VoIP security issues such as phreaking, eavesdropping, SPam over Internet Telephony (SPIT), and identity fraud.…

• Lucille Wood
• about
• biometric
• December 2, 2021
• 0 Comments

About Biometric Technology

In fact, biometric technology has been known since ancient Egyptian times. The recordings of countenance and size of recognizable body parts are normally used to ensure that the person is the truly him/ her.
It was the beginning of the system security work-flow. Logically, no one has access without being trusted. Access control technology tries to automate the process of answering two basic questions before offering various types of access.
The first question is “Who are you?” and the second question is “Are you really as you say?” The first question represents the function of identification and the second question represents the function of verification (proof).
The common approach to gain the access is through the use of signs and assumptions that the owner of the sign and the proof identity will match. This kind of model is called as single-factor security. For example is the key of house or password.
This kind of approach has a risk if the sign is lost or stolen. Once the key falls into the hands of others, they could freely enter the house. It also happens with a password. It will not be a secret anymore and someone else can use it.
To overcome this problem, two-factor security is made. This method is more resilient to risks. The most common example is the card of automated teller machine (ATM). With a card that shows who you are and PIN which is the mark you as the rightful owner of the card, you can access your bank account. The weakness of this security is that both signs should be at the requester of access. Thus, the card only or PIN only will not work.
Problems arise when you are forgetful person. Also, you often do not realize that the PIN is very personal thing. Basically, family or close friends may not know. The more sophisticated crime is to steal the PIN data from the source directly.…

• Lucille Wood
• buying
• platform
• November 9, 2021
• 0 Comments

Fast Tutorial in Buying Platform Weighing Scales

If you’re in the market for an industrial scale, there are many manufacturers and models out within the market. There are platform weighing scales, industrial floor scales, pallet truck scales along with a host of other variants to choose from. But take your time in selecting the right one. Right here are some pointers to make decision generating easier for you. Prior to scouring the market for a weighing scale, make a list if things that you need to think about. First what’s the scale for? This is essential as this will figure out in the event you need an industrial floor scale or one that’s mobile like a pallet truck scale. Are you gonna be designating a space for weighing or will you be all over the place weighing issues? These basic questions will save you lots of money in addition to make your work simpler and more efficient.
After that consider what you’re weighing. This consists of the size, shape, material and of course the weight of your load. Weighing scales have turn out to be much more sophisticated and much more complicated. Gone are the days when counter weights are used. Today, even the materials used can make a difference. For example, stainless steel weights can price a bit much more however it can certainly last longer.
Aluminum scales are lighter making them easier to move around. In addition, scales are available in varying load capacities. You are able to get 1 with an 800 lbs capacity or find your self with 1 that may easily weigh loads up to 20,000 lbs. Likewise, the platforms are available in varied sizes from 3′ by 3′ to 10′ platforms. The trick right here would be to buy only what you require. But allow for some wiggle room – you might need to weigh loads more than your usual or deal with larger stuff.
You may wish to consider other elements and features like digital display, wireless connection, price and warranties. All these will guide you in purchasing your industrial ground scale or whatever kind of scale you require. On a final note, it is usually best to select brands that you simply know and that you are able to trust. Remember, this really is an asset.…

• Lucille Wood
• iphone
• June 30, 2021
• 0 Comments

Do You Want To Make Apps For The iPhone 5? Read This

Have you ever had an idea that you think can make people’s life easier? Why not make money out of your ideas by making an iPhone app for it? Many people think that you need to be a programming wizard to create apps. You may need to have some basic programming knowledge but you don’t have to write the codes yourself.
Here are a few tips on how to make you idea into an iphone app.
Brainstorm for ideas
You don’t have to get into programming course to make you own app. You just need to begin by brainstorming an idea. Just like any product, your future app must give service for a need that a lot of people has. For your idea to work, it must have a target audience, and it would also help if your target buyer will be iPhone users.
Another help for your app to be successful is it is creative or unique from other apps available in the market. You may want to go to the app store and iPhone 5 forum to know what competition you have among other developed applications.
Diagram your app
Once you establish your idea and the target market of your app, you want to put into paper how you want your app to look like. If your target users of the app are women, you may want to use feminine colors in your app and feminine looking buttons. Attention to details is the most important thing to remember here. One way to make sure if the appearance of you app will be great for your user is to have someone who falls under the category your target user critique your design.
This is where the basic understanding of the coding comes in. Knowing the basics of programming will allow you to understand what can be done and what cannot be done. By knowing the basics, you will know the limitations of the programming language which will save you a lot of time between planning and coding.
Also consider the device where your app will be viewed from. Check an iPhone 5 announcement for example, if you want to know what’s new with the new device.
Find a good app programmer
The reason why you don’t need to learn detailed programming is because you can outsource this job to someone else. Someone with the expertise in this area will be more suitable to do this for you. You can also use computer programs that help you build apps but these programs are limited if your app needs some special algorithm.…