June, 2022 | Fire Boy and Water Girl Play

Great Advances for Hunting Optics

June 29, 2022 Comments Off

You have spent countless hours on the shooting range honing your skills. You have adjusted your scope over and over making sure that you have the perfect grouping. Trouble is what yardage did you sight in at? It doesn’t matter if it was 100, 200, 300 or even 600 yards. You are dead on at that yardage and confident that you will make a perfect shot. Trouble is what if you sighted in at 200 yards and the shot you have to make is 400 or even 600 yards. How far do you raise on your targeted game to make the perfect shot? Most times this is a guessing game and it is up to you to make the right choice based on your range experience. In the back of your mind there is always that flickering of doubt. One inch not enough, four inches too much. Sound like one of your own experiences? If you are a hunter like me you have had to make this decision. If you were as unfortunate as I was and missed that trophy you know that gut awful feeling when you see him moving out of sight.
What if you could put your mind at ease and be sure that you will be “Dead on Accurate”? With confidence you squeeze the trigger smoothly and make the perfect shot every time. Does this seem too good to be true? Think again.
The new Bushnell rifle scopes with “DOA” technology have made this possible. These scopes combine exceptional accuracy up to 600 yards and a field judging capability to size up that trophy. The new “Dead on Accurate” technology from Bushnell takes the guessing game out of making that perfect shot. With precise aiming points calibrated to the ballistics of your rifle and precise MOA dots marking yardage from 100-600 yards for your rifle and up to 250 yards for a muzzle loader. This is the most hunter friendly scope made. Simply put the correct dot on the target and ease back on the trigger.
Wondering if that buck standing in the distance is the trophy you have been waiting for? The new “Rack Bracket Technology” will enable you to judge the width of either whitetail or mule deer and assure you that this is the one that you have been looking for all these years. Feel free to take that shot knowing you have the newest technology in hunting optics to make a perfect shot every time.
If you are serious about hunting and want to make the perfect shot you owe it to yourself to check out the “DOA” technology. Why leave any doubt in your mind?…

How You Market Medical Technologies Has Changed – Are You Changing With It? Part 3

June 29, 2022 Comments Off

While Ideas 1 & 2 from Kathleen Malaspina and Tom Scearce, co-authored White Paper: How to increase demand for medical devices in today’s changing and challenging market are straightforward and fairly easy to execute, implementing Idea 3 involves more “out-of-the-box” type thinking for most medical device marketers…
Idea 3 is Find out where your product is being discussed, and advertise there in a low-risk way.
There are actually many ways to do this, and we’ll elaborate upon that in a bit, but for now, let’s focus on the strategy Malaspina and Scearce say to do.
They say, “Start by testing a Google AdSense campaign.”
This is actually a very innovative and smart strategy, but one that requires peeling back the layers to really understand how to maximize it.
Malaspina and Scearce give a basic overview of what they mean when they say “test a Google AdSense campaign.” But what does that really mean for you and your medical device company?
First, the basics.
What exactly is Google AdSense?
Google AdSense is a service offered by Google where website owners (called “publishers”) select ads that appear on different pages of their website.
Ads can be video ads, graphic ads or text ads. These ads are (supposed to be) relevant to the content on the web page that they appear.
When someone clicks on that ad, the “publisher” gets paid.
Many look at AdSense campaigns as a passive revenue stream for the website or blog owner, but this of course depends on the amount of traffic to the website or blog.
The idea behind AdSense is quite simple: content-based sites display ads for products or services. The more traffic the content-rich website or blog receives, the more people are likely to click through the ads displayed on the site.
And, if you care about such things, the more revenue for you – or, in this B2B case, your company.
Now, there’s also the “retail” side to AdSense. It’s unclear whether Malaspina and Scearce were recommending that a medical device company participate in a Google AdSense campaign as a “publisher” or as a “retailer,” so we’ll address both.
A “retailer” is usually the side that is trying to sell their product or service.
“Retailers” are the ones that pay Google to make their ad available for AdSense “publishers” to post on their websites and blogs – usually this is in the form of a Pay-Per-Click ad campaign through Google AdWords (not to be confused with Google AdSense.)
I know. It can get a bit confusing as to who does what and how…
While there is much discussion about this, many say that if you are a “retailer” trying to sell a product or service, then you’re best bet is to just stick with Google AdWords.
This is because Google does not tell you which “publisher’s” website and blogs are displaying your ads as Google uses an algorithm to determine where your AdSense ads will appear.
What this can mean is that sometimes the relationship between the “retailer’s” ad and the “publisher’s” website or blog where it is being displayed is extremely vague – if not completely unrelated as some retailers have discovered…
In other words, you are at the mercy of Google’s judgment where your ads will appear.
The hypotheses some have made is that AdWords clicks often represent users looking to make a purchase, while AdSense clicks come from sites that primarily cater to visitors looking for information.
If you’re a medical device company, both alternatives can actually work on your behalf.
In the AdSense option, attention must be diverted away from what the visitor went to your site for in the first place (learn about your company, read an article, etc.), while with AdWords, your ad must simply be more appealing than the other ads also displayed.
exactly was the “big idea” that Malaspina and Scearce were trying to make?
While it’s definitely open to interpretation, I’ll do my best to break it down for you in a “user-friendly” way.
If they are saying that a medical device marketer could use their company’s website as a “publisher,” this would mean that certain pages – or all pages – could display ads for products and services that may or may not relate to the content on their website.
And if it does relate, hopefully it’s not an ad for a competing product or service…
Let’s say someone goes to a medical device company’s website or blog because they are interested in a White Paper, webinar, Case Study, whatever…
They get engrossed in the rich content offered and, hopefully for the “retailer,” click on an ad that appears on that same page. This then directs the person to the “retailer’s” website and away from yours (the “publisher”).
If this happens, the medical device …

What’s So Special About a “Magnesium Alloy Body”?

June 26, 2022 Comments Off

In the tech world, the buzzword for consumer electronics has been “magnesium alloy body”. It sounds like a clunky, Frankenstein-like device. However, it is the cutting edge in technology today. The world of consumer electronics and computer technology is constantly on the lookout for the lightest, strongest, thinnest, most versatile housing for the new products. It seems that they’ve found it in magnesium alloy.

A Techie’s Dream Material

Magnesium alloy’s benefits seem custom made for the tech world. The magnesium sheet technology that was perfected in the 21st century officially sealed the alloy as the favorite among users. It took very little time for manufacturers to see that techie enthusiasm for the alloy could translate into high consumer demand and increases in sales.

The Appeal

Magnesium alloy bodies in technology are popping up in many consumer products, from photography to computers and cell phones. Unlike its predecessors, the new alloy bodies:

Absorbed the fall better. Magnesium is known for their dampening abilities. This feature protects the components inside the body.

Durability. The rigidity prevents dents and dings in the body, while adding extra protection to the components inside.

Lightweight. The alloy is extremely light, much more than the aluminum and stainless steel before it. The laptops by ASUS and Lenovo that tout magnesium allow bodies are much lighter than their competitors and also the earlier laptop models.

Formability. The quest for the thinnest laptop has also benefit from the magnesium body. Magnesium sheet is extremely light and without the bulk of other materials. The alloy is thus easily formed into a laptop shell and does not add any extra bulk. This has allowed the design of laptops that are thin enough to fit into envelope. The alloy’s formability also allows for a tighter fit around components and also a body design from one continuous piece of magnesium alloy.

Strength. The magnesium body on cameras can hold onto the LCD screen preventing cracking.

The magnesium alloy material thus allows tech research and development to design ever smaller computing components without worrying about the limitations of the housing material. Magnesium sheets often contain aluminum because it enhances the magnesium’s strength and durability, among other traits. The next time you pick up a solid, light piece of new technology, don’t assume that you are staring at plastic. It is probably magnesium alloy.…

Top 3 Reasons To Buy the PlayStation Move

June 26, 2022 Comments Off

Top 3 Reasons To Buy the PlayStation Move

Another motion-sensing control game console has been created, this time by the very renowned Sony. For years before this top-notch variant of PlayStation, there was PlayStation 1, 2, and 3 which were all fun and exciting until Nintendo came out with its amazing Wii. Like the Wii, PlayStation Move makes use of a hand held controller (pointing device) sans the wiring attached to the console. Accordingly, the controllers have a corresponding motion detector on the actual console that is the PlayStation Eye.

There are other motion-sensing game consoles out in the market apart from Sony’s PlayStation Move like Nintendo Wii and the latest from Microsoft, the Xbox Kinect. Although Sony’s and Nintendo’s are more alike compared to Microsoft’s game console (which does not use a controller at all), here are some good reasons why this is the better choice:

Easy to Use Controller

Sony retained some of the configuration in the new controller from the old ones like the buttons (triangle, square, an ‘x’ and a circle) although the whole design is new (microphone-like) with a huge orb at the end that glows in any kind of color like blue or red. Besides this, it is easier to hold than the controller of Wii with a nice curve to it that will fit your hand perfectly. The main button called the ‘Move’ that you can use is positioned well under your thumb which works well while you’re playing. Like the Wii, there is another button underneath the controller and is also perfectly situated where you might need it.

Great Games

There are several games which you can play with that is perfect for every single member of your family. Dads can try playing their favorite sport Golf like Tiger Woods’ PGA Tour or the very challenging Bowling with Brunswick Pro Bowling. Other sporting games include beach volleyball, Archery and Table Tennis among so many others in Sports Champions. Young children can play with the whole family with games such as Start the Party and Singstar. There are more aggressive fighting games as well from shooters such as The Fight, Socom 4 or Resident Evil Gold Edition and epic battles like Aragorn’s Quest and Tron.

Accuracy and Accessories

Like any other Sony game consoles, you can get other controllers. Having two controllers (one per hand) will actually work better when you are playing especially for games where your avatar is actually holding two things like in Aragorn’s Quest, a sword and a shield. They also made available a controller shaped like a real gun which will work best when you’re playing shooter games like The Shoot and Time Crisis. These accessories are very accurate as well and will serve its purpose especially with more the active sports games.

All in all, this is a good choice over Nintendo Wii since the design of the controller is perfect and there are great games which you can buy exclusively under Sony. Apart from these reasons, you have to realize that there are few computer games which lets you work out at the same time so get a set now and start having loads of fun this Christmas.…

Video Conferencing: A Grossly Under-Used Tool

June 25, 2022 Comments Off

Video conferencing was once a vision for the future. That is no longer true, as this technological advancement is used today in many industries as a means of sharing information across long distances as well as in education for “virtual field trips”. Unfortunately though, neither business nor school has used video conferencing to its full potential, and there are many other industries that could benefit from it as well.
In terms of business, video conferencing is simply cost-effective. It not only saves you money in airfare, car rental and hotel fees, but it also saves on lost time due to travel. One could set up and give a presentation on the east coast which can be viewed by employees or perspective clients on the west coast all in real time. There is no worry about jet lag or inclement weather that can delay flights; it is simply a meeting that will happen, regardless of those things. Video conferencing can also allow you to present information to all parties who need it simultaneously without the waste of money and time of mass producing marketing or informational packets to be distributed.
As far as education is concerned, video conferencing offers students the world, quite literally! Imagine being able to be taught a French lesson from someone in Paris, or being able to compare your daily life with that of a peer in Japan. It can also allow a teacher to serve a broader, perhaps even larger number of students. The world wide web has an abundance of information that teachers can use to spark and keep the interest of their students that simply isn’t available (or feasible to make available) without the help of this technology. In the more rural school districts where busing students creates an economic hardship, video conferencing could be a viable alternative. Some districts already use this type of learning for pupils that have learning disabilities or behavioral issues, many more could benefit from this as well. Another major benefit to this is that it allows students to learn in their own way without the distraction of other students.
Video conferencing is becoming more popular on college campuses, allowing professors to attend conferences and still give lectures to their students. In fact, some colleges are strictly web interactive. Elementary, middle and high schools would be wise to follow suit, Shared lessons throughout a district allow for more equal opportunity learning, and can be more extensive without being more expensive. Tests, quizzes, and study materials can all be made available to students via the computer as opposed to the mimeographed reams of paper from the past.…

How to Integrate Technology Into a Real Estate Business?

June 24, 2022 Comments Off

Real estate has been one of the most profitable and sustainable business. People have become very rich through real estate dealing. Real estate agents use a lot of ways to ensure that they succeed in increase their business. Large businesses with a lot of real estate agents also use different tactics to improve their sales. Large property dealers often spend a fortunate of their earnings on training their sales staff for increase in business. They often however, overlook the fact that technology has been making a greater impact on our lives. This underestimation in role of technology brings a lot of problems for the old style real estate business people. First of all people have started using technology to locate the properties in any country of the world. Secondly, people use internet more then the physical resources to gather information and intelligence.
Search engines have change and there has been a new term coined, known as “social search” which is done through the online social networking sites. People now use technology extensively for all the purposes. Using technology has changed the way things are done for good. The first thing is to use technology for your online business presence. You can get your website designed specifically according to your demand for your real estate business. This would help you establish your online presence.
One other very important way to use technology is to have laptop along with you. Your laptop should have some arrangement for electricity as well as internet. Taking the laptop will help you make presentations to any new client and you can also add to it a lot of useful information, which you won’t be able to remember otherwise. It is also a good practice to find your way through and also the property details through the different internet applications, in case you have problems in finding directions. These are some of the very important technology uses you can have for your real estate property. If you are thinking about the possible benefits then you must rethink. Now people don’t use internet as a luxury in their businesses any more. They use internet to get their hands onto the latest information available so they don’t loose their edge over some other businesses already using technology to their advantage.…

Latest Technological Developments in Web Technology – Ajax and Ruby on Rails

June 22, 2022 Comments Off

Anyone who closely follows the developments in the Web Technology trends will know that call of the day is Ajax and Ruby on Rails. And, today the buzz word is the customizable online message processor. It is an open source and web based message life cycle management system that can be used for software development projects.
This tool provides basic message life cycle management functions that may include the regular add, edit, delete, review and other functions. Some of the current functionality include:
1. Content validation that is rule-based to validate the input as per the pre-defined rules. As a result, the inputs that do not comply with the rules will not be saved in the system.
2. Each individual can make modifications and enter comments.
3. It allows you to import or export XML directly into your software.
4. Can be modified easily to best meet your project requirements.
5. Can be deployed as a web application easily.
This tool has been built on Ruby on Rails, which is a strong framework for developing the web applications. The Customizable online message processor can be extended or customized as per your specific needs. It also provides easy way to manage the database related design and helps you to track the complex database transactions.
It can also be used for the development of product specific requirements like user authentication and other related applications.
As we enter the Web 3.0 era, there are many other upcoming apps under rapid development, and they will hit the market pretty soon. So, keep an eye on the release of the latest open source projects in the world of web technology.…

An Overview of Laser Hair Removal

June 22, 2022 Comments Off

Today, laser hair removal technology is one of the most popular hair removing technique amongst women in particular. A clean and effective way of getting hair removed from unwanted areas of the body. There are various ways of hair removal but all those give temporary results. Laser hair removal has permanent and more effective results and thus is considered as the most viable option by many people.
Women have mostly resorted to hair removal methods over the past so many years and these methods have been tried and tested for centuries. However, there is no permanent solution as that of laser hair treatment. Amongst all categories of hair removal facial laser technique is the best and most demanded by women.
To start with, there are several methods that are used for removing hair for example eating, trimming, bleaching, shaving, using epilators, hair removing creams or plucking with tweezers. However, if you want to go for LHR technique, you will have to search the various centres and clinics which are made for extending these specialized services to women.
You will have to consider a number of factors while looking for LHR services. First of all, you should be well researched on the kind of institution that you will get your services done from. There are many different types of specialized centres and institutions which are giving out these services for many years now. Look for experienced service providers and set your appointment and consultations with them. This is a very important factor to consider because if you end up with a bad quality provider, then you would have to suffer heavy consequences. Laser itself needs to be operated with extreme care and supervision. It requires extreme professionalism especially when you are handling you patient and it concerns their skin.
You should also ensure that the LHR clinic consists of Medical Grade lasers. If the lasers are not medical grade, then you might have to end up having several treatments that will help you resolve the earlier problem.
At the same time, not all laser treatments are 100 percent effective. Some treatments might not guarantee hair removal completely since regrowth can occur at times. Obviously this all depends on the kind of treatment that you have gone after. Getting the treatment done from a credible place will give you more positive results. Thus always be well researched in this case.
Another feature or factor you should look for is the kind of staff that will provide you services at the clinic. If the staff is professional, qualified and well trained, then you are getting a good deal done for yourself. Laser hair removal is indeed a great blessing for the lifelong effects that it gives you.…

Best Console Games to Get You Fit

June 19, 2022 Comments Off

Best Console Games to Get You Fit

Exergaming is the current video-games craze which combines the input and output devices of a video-game console and the physical exertion of exercise. PlayStation3, Xbox 360, and Nintendo Wii game consoles provide innovative entertainment for the health conscious gaming enthusiast, the exergamer.

PlayStation 3

Bodypad

Bodypad is a set of control pads strapped to the arms and legs of the exergamer. Instead of pressing buttons, the pads controls the fighting moves of the avatars in the action-packed games like Tekken.

Dance, Dance, Revolution

DDR has the action of the hottest dance club with lights and pumped up mixes and you are the star of the dance floor. You’re the coolest thing since John Travolta in Saturday Night Fever because you’re losing pounds while making hot moves.

Nintendo Wii

Deca Sports is a series of ten games of progressive difficulty. Exergamers enjoy the spirit of competition and the benefits of exercise while playing Badminton, Curling, Figure Skating, Kart Racing, Snowboarding, and Motocross.

Active Life – Outdoor Challenge

Active Life is a combination of software, Life Mat, and various Wii Controls which gives you the experiences and benefits of cross-country running and jumping without leaving your game room.

Wii Sports and Wii Fit

Wii Fit and Wii Sports has a floor pad to convey movements and tracks the exergamers weight, body mass index, and exercise regimen to create a personal Sports uses a motion censor to make tennis and boxing as real as it can be, including aches and pains from overexertion.

Exergaming with Wii Fit takes off the pounds with less aggressive activities then Wii Sports with strength training, Yoga, aerobics, and balance games.

Jillian Michael’s Fitness Ultimatum 2009

Jillian Michael of the Biggest Loser franchise helps exergamers sweat off pounds with this fitness program.

All Star Cheer Squad

Wave your pom poms and shake your booty, plus work on balance and poise, for an all-around workout. This exergame fulfills the fantasy of being a cheerleader without the drama of teenage angst.

Xbox 360

Your Shape: Fitness Evolved and Motion Sports in conjunction with the Xbox 360 Kinect peripheral allows the exergamer a hands-free motion-sensing game controller. Kinect works using a camera mounted on the television which tracks body movements. Your Shape has various levels for target fitness such as upper body strengthening, cardio rate, and toning abs.

The Biggest Loser has the benefit of a personal trainer, lifestyle modification, nutritional counseling, without the humiliation of national exposure.…

Fire Boy and Water Girl Play

Technology For Your Children

Month: June 2022

Great Advances for Hunting Optics

How You Market Medical Technologies Has Changed – Are You Changing With It? Part 3

What’s So Special About a “Magnesium Alloy Body”?

Top 3 Reasons To Buy the PlayStation Move

Video Conferencing: A Grossly Under-Used Tool

How to Integrate Technology Into a Real Estate Business?

Latest Technological Developments in Web Technology – Ajax and Ruby on Rails

An Overview of Laser Hair Removal

Best Console Games to Get You Fit

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