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Technology News Articles

Market Technology: The Missing Link

Although many, aspects of Industry have morphed and changed over the last, few decades, there are several outposts that continue to find their way. In spite of technological advances, process improvements, changing Market and Customer demands, fierce Competition and even the advent of the Internet and powerful, Marketing platforms – like LinkedIn, Facebook and Twitter – the prevailing mindset has not changed dramatically.
In 1981, we submitted a manuscript to Harvard Business School for review and consideration. It was titled, “Market Technology: The Missing Link.”
It certainly would not rival Ted Leavitt’s “Marketing Myopia,” however Market Technology approached the fundamental issue differently and distinctively.
The actual manuscript was a “library of congress” class of document complete with concept overview, relevant models, heavy detailed, descriptors, case examples to demonstrate that the stuff had been applied to the real world, etc.
In its raw form – Market Technology advocated that companies must treat their marketing, sales and business development needs similarly to the way core engineering and product development are handled. Determining the right response and the right mix for a company’s marketing and sales programs is no different than determining a company’s products and services. In fact, conceiving effective programs is as complex and critical to the company’s success, as conceiving its product set. This meant that the Marketing discipline and process need to be integrated into the business. In fact, with small-to-medium, sized companies – the Market Program – is classified, as critical – in that, it could make or break a company.
For smaller firms – they must get it right – out-of-the-gate, and may not get a second chance.
This is one aspect that distinguishes smaller companies from their larger counterparts – as the larger firm can absorb a missed opportunity or loss more readily.
How many companies have you been associated with that thought and operated this way?
Market Technology represents a Mindset, framework, methodology, process orientation and an implementation -ready, program all rolled-up in one, complete package.
In your company, what role does Marketing play?
Most, will respond by indicating that Marketing plays a support role for either the product/service or to provide mainline support to the company’s Salesforce or Distribution Network (Channel Partners).
Reference will be made to Trade Show support, MarComm, collateral material, brochures, data sheets and even the dreaded “lead generation program.”
In your company, what is the stature of Marketing?
There are exceptions (depending on the Industry and Company make-up), however most will indicate that it is not a Leadership role (although the Marketing Team wants it to be).
What is the missing ingredient?
Is it that Senior Management did not come from the Marketing discipline and will not give it its day and cut it loose?
Is it that companies have experienced too, many false starts with their Marketing Program or it just doesn’t work?
Is marketing too, risky and costly compared to making investment in other areas of the company?
Is marketing viewed, as a luxury vs. a mainline contributor?
There is no silver bullet answer, although some combination of these factors may be the root to understand the dynamics going on here – in your company.
Let’s revisit the elements of the All-in-One package referenced above:
*The Mindset – we continually get bombarded with messages that advocate a company must migrate to a Market-Driven or Customer-Centric state – well, how many successful transitions have you been involved in or led?
The point is that this involves cultural and many times, organizational change – and that is not a small step, but a giant leap. It may demand shift changes in focus and direction, which may also have an impact on the make-up of the Senior Leadership Team.
It takes careful assessment, planning, timing and relentless dedication to pull something like this off, however the starting point is the Mindset. If there is need to infuse or change the company mindset to embrace Marketing – then it must start with the Top Dogs (Senior Leadership Team) and then filter into the organization. Although the mindset sounds like “soft science,” if the company environment is not ripe and receptive and the mindset is not understood and put to practice, then there is no need to invest any time, resource and effort into driving this forward. It’s a Dead stop!
*Framework/Methodology – most companies’ Marketing efforts look-like a disjointed, puzzle. The pieces are laid out and some fit, however it just doesn’t hang together. The reason for this is that the make-up of the Marketing Program is comprised of discrete events (activity-based) vs. a well-thought out, integrated Program (defined and driven by Strategic intent). Further, there are times when something is put in-place to satisfy the interests of the Top Dog or to appease the Sales Team – avoid these activities like …

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Latest Computer Technology

NLP: The New Technology of Achievement by Charles Faulkner

“The map is not the territory” is a classic saying among those that are experts in the subject of neuro-linguistic programming (NLP). NLP promotes such a notion because it is about critical thinking and clarity of thinking. Those that invest time learning about NLP may be stunned at how it can improve your life in almost every way. Of course, this does raise questions as to how one can learn the basics of NLP. In the past, it was certainly not easy to find practical insight into the subject. Today, thanks to Charles Faulkner, there is an excellent way to do this. You can listen to the CD series NLP The New Technology of Achievement. This is among the most comprehensive CD programs on the subject of a highly complex topic. Those looking to learn the material inside and out will find it to be the perfect resource.
And yes, you may experience significant personal develop as a result of learning the material on these compact disks.
What is covered in the material? Charles Faulkner does an excellent job of approaching the material from various different perspectives. This allows for a greater understand of how NLP allows you to communicate more effectively. Now, this does not always refer to exposition. That is, communication is not all about talking. Rather, listening skills play a large role in the equation. This is all covered in the material along and it is expanded upon under the heading of non-verbal cues.
Remember, most of what people communicate is non-verbal and if you know how to read a person’s meaning and intent you will be able to communicate quite effectively. Information such as this truly makes NLP The New Technology of Achievement and excellent learning tool. You will certainly have to listen to it time and time again but your time investment will surely be worth it. This is an outstanding audio series.
A great deal of NLP The New Technology of Achievement centers on psychology. In particular, it deals with behavioral psychology. Frequently, we become highly concerned with the behaviors of other people. Yet, we do not look at our own behavior patterns. This is unfortunate because often the key to understanding others lies with understanding the self. In Charles Faulkner’s work, the subject of personal motivation and psychological limitations is covered. This opens the door to expanding your own personal success potential immensely. And is that not really way NLP is about when all is said and done?
One of the best facets of NLP The New Technology of Achievement is its organization. The CD series offers an excellent step by step guide to putting the concepts presented in the material into proper action. Certainly, that will help allow the material to become more functional.
Attaining greater personal achievement is never easy. It requires a solid amount of effort. With the right roadmap, the chances of attaining a successful outcome increase. Those that invest in NLP The New Technology of Achievement by Charles Faulkner will discover attaining the proper outcome will be a foregone conclusion. Yes, it really is a product that valuable.…

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Latest Technology

Information Technology Certification Programs

Information technology cuts across all industries and there is an ever increasing demand for experts in the this field. Schools are using more technological teaching aids, there are e-learning programs, hospitals have very advanced medical technology while the governments need to disseminate and store large volumes of data. These are just a few examples of how technology has permeated our institutions with more growth expected.
The demand for qualified personnel with information technology certification is growing by the day. Areas of specialization are also increasing and universities and colleges are constantly researching to ensure that the programs they offer remain relevant and are value adding. IT is not only about the use of existing technology but also about innovation, development and adaptation of technology to fill existing gaps.
Information technology certification programs are offered in virtually all colleges and universities. IT certifications are professional certifications in computer and related technology. They are analogous to what ACCA certification is to accountants. Due to the changes in IT, some information technology certifications need to be updated or reviewed. This is more so for certifications related to products or services offered by a certain company.
There are numerous specialty fields in IT certifications. Field of study and specialization include; data base management, information systems analysts, information systems auditing, software engineering and network administration. Most certification programs have stages where one can move from one level to a higher one gaining various skills and competencies. Very few of these programs are a one time thing.
Being at the heart of e-learning, information technology certifications are available online. There are hundreds of schools and programs available online and what is required is to ensure that the certification you get at the end of the program is acceptable in the job market. Not only online but even some on-campus programs are not relevant to today’s industry. Colleges, technical schools and universities should invest resources in research to ensure their programs are up-to-date.
Another way for colleges, schools and universities to remain relevant and offer value added IT certification programs is to establish research and development centre for staff and students. Information technology is a hands-on field and students ought to be given an opportunity to study, research and develop relevant technology in their fields of interest. This will help the universities and colleges benefit from peer sharing knowledge and the great potential held by learners. Not only will the students get a platform to practice innovation, but the college benefits from the outcome – directly or indirectly.
Information technology certifications are also suitable for those who wish to gain meaningful understanding of the field. Others who would benefit are those that are looking for a change of career. A good way to make a transition from a different line to IT would be to first get into accredited certification programs as you plan to pursue more academic programs later. Professionals such as auditors need to get training in this field in order to remain relevant in their careers.…

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Articles On Technology

New Technology News: Command and Conquer Reborn

Once upon a very boring day (yes, I also experience it just like you) I was surfing the net trying to look for something good to read. Good thing that, after almost 3 hours of infinite surfing going to different links and back to home pages, I found a few interesting latest technology gadgets on a website that features cool gadgets of today. So, I decided to come up with my own idea to share new technology news to the rest of you who have not been to this website.
Our favorite RTS on HTML5 as feature on new technology news
If you were born during the 80’s and earlier, you might have spent your childhood playing early RTS (Real Time Strategy) games on our inexpensive, yet beloved consoles. Command and Conquer anyone? We still see this game on our consoles today with improved game plays, excellent displays graphic wise, and better gaming environment.
But we all do remember those days when we boasted and fought against our friends on how we destroyed the enemies camp with our own version of dirty tactics of war. Even though the first C&C was in 2D with a lousy GUI and slow paced (sometimes laggy), we all love it.
But a software and web developer in the name of Aditya Ravi Shankar brings all nostalgia on the loose as he made a clone of our once favorite RTS game to our browsers. He developed the game using HTML5 to improve his coding skills and was supposed to try simple tower defense games. But, without definite reasons he jumped straight to doing RTS games and made it special when he decided to do Command and Conquer.
He finished making the clone in a 16 hour per day work for an entire month, and not to mention a whole week of fever because of the extended work hours. Although the game is still yet to be completed with all the bugs and glitches, Shankar is getting the help that he needs from fellow players who tried the game on their own computers.
On a Facebook reply chain, one avid fan of C&C has made a neat list of different bugs and glitches that need to be worked on for Shankar. But despite of these glitches, the smart innovation of this guy has caught the interest of many people especially to old and die hard fans of Command and Conquer. We could all hope that he fixes everything and all of us can enjoy playing this game again at the convenience of our own desktops.…

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Current Technology News

Online Radiologic Technology Higher Education Career Training

Radiologic technology careers require you to gain an education in order to enter the workforce. You can pursue a career in this field by looking into online schools and colleges that offer career training in this area. By enrolling in an accredited online program you will have the opportunity to choose the specific area you would like to specialize in. Areas of study include Sonography, x-ray, ultrasound, and more. Online radiologic technology higher education career training programs allow you to gain a variety of certificates and degrees, in order to begin your desired career. You should choose the program that fits you personal goals and needs and complete all required training.

Associate Degree – Completing an accredited online associate level degree program will prepare you for a number of exciting careers. Two years of study is needed to obtain your degree and you will need to complete a variety of coursework. Studies may include subjects such as:

Patient Care

Physics

Instrumentation

Pathology

more. Training in these areas will allow you to work as ultrasound technicians, sonographers, x-ray technicians, and many other professions. Training for an associate degree online may require some hands on learning, but will give you the skills to seek employment.

Bachelor Degree – You can earn an accredited bachelor degree in Radiologic technology in as little as four years. Training will consist of a variety of subjects based on your desired career. Coursework may cover:

Health Physics

Interventional Procedures

Pathophysiology

more. Online training in these subjects will prepare you for a number of careers in the field including working in hospitals, laboratories, outpatient care centers, and other medical facilities. An accredited online bachelor degree program will prepare you for the career of your dreams.

Master Degree – You can earn an accredited master degree in Radiologic technology by enrolling in an online school or college and completing between three and five years of training. You will need to study a variety of subjects based on your desired career but may learn:

Radiologic Protection and Exposure

Positioning

Ethics and Health Care Law

other related courses. With a higher education you will gain the skills needed to succeed in careers like radiation oncologist, diagnostic radiologist, interventional radiologist, and more. Gaining an accredited education will help you to succeed in your career.

Choosing a level of education will help you obtain in depth training that is focused on your career goals. Coursework for all levels of study and careers may include a variety of topics. You can expect to learn health care, chemistry, anatomy, radiobiology, patient assessment, and more. You may also be able to study dental radiography, scanning techniques, medical terminology, and a variety of other course subjects. This will help you gain the skills that will be necessary for all careers and levels of education.

When you choose to gain an accredited online education you will be receiving the best quality education available to you. Online radiologic technology schools and colleges that carry full accreditation are approved to provide you with the education you need and deserve. There are numerous agencies like the Joint Review Committee on Education in Radiologic Technology () that can accredit educational training programs. You can research programs in order to find the one that meets you needs and goals and request more information. Start the path to an exciting new career by enrolling today.

DISCLAIMER: Above is a GENERIC OUTLINE and may or may not depict precise methods, courses and/or focuses related to ANY ONE specific school(s) that may or may not be advertised at .

Copyright 2010 – All rights reserved by .…

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Science And Technology News

The Role Of Digital Technology In Long Distance Relationships

I was involved in a long distance relationship for about 2 years. Let’s call her Gwen. She was a cousin of my friend but grew up in the US. She was born here in Singapore but moved over when she was 5 years old.
She added me on Facebook and we talked online several times. We met up a few times when she would come back to Singapore for trips to see relatives and such.
Gwen was special. I never got along so well with a girl. It was a case of where we clicked from the first moment we started to talk. I felt no fear, no shyness and no lack of confidence. I could be me and not try to impress her. She understood and laughed at whatever lame jokes I cracked. Similarly, I found her to be a smart, funny and an attractive girl. Soon enough, I started going on Facebook 24/7 hoping to catch her online so that we could chat.
But long distance relationships are the hardest of all. I asked several friends about their experiences. A friend’s older sister, Cecilia, studied in Perth, Western Australia about 12 years ago. She said that it was difficult. Back in her day, she had email and ICQ. But it was on a 56k dial up modem so it was very, very slow. The school’s computer lab was running on IBM machines with MS-DOS software, not even Windows.
Digital cameras were around but they were beyond what a constantly broke student could afford. So her boyfriend had to develop photos the old fashioned way and send them to her via snail mail.
But now in present day, all cellphones have cameras and you can immediately take a photo and send it via “whatsapp”. Everyone has a Facebook account and a webcam is standard with every laptop. Skype lets you make phone calls for free. There are even websites like View2gether and SeeToo that let couples view photos and videos in real time.
I know of a couple that celebrated via webcam. The boyfriend bought ordered a cake and blew out the candle for his girlfriend on Skype. So in a way, technology has made long distance relationships a whole lot easier to bear.
But although there are technologies and platforms that let you stay connected, it doesn’t necessarily mean you communicate better. Cecilia mentions that since she had to be so frugal back when she was a student, she really looked forward and treasure those phone calls with her boyfriend. They were forced to communicate better. “We didn’t want to waste time arguing,” she says.
Another thing I realized that although I could see Gwen, say “hi” and hear her voice, I couldn’t reach out and touch her, give her a hug nor feel her skin on mine. I could not physically be there for her when she needed me the most. The simple things that most couples take for granted were denied to us.
Technology is not the answer. Some couples in long distance relationships are still going strong but Gwen and I have broken up. There is no substitute for the effort, patience and time that needs to be invested in a relationship to make it flourish. So far, there is no technology that can help you out on that.…

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Science And Technology News

Do What You Do Best – Realistic Technology Tips For Paralegals

You may have heard so much about e-discovery in the last few years that if you see another article, webinar or seminar you might burst. You may feel overwhelmed with technology and that it’s moving faster than the speed of light. You may be frustrated with those you work with, because they expect you to be educated on the latest and greatest technology tools, but when it’s time for their document review, you’re told to make multiple copies or print all the documents out!
The reality is that paralegals are expected to find a unique balance for each case, each legal team and each client. Paralegals have always been required to be flexible, creative and able to juggle many different projects. However, those traits are becoming more challenging as the management of cases becomes more complex. Here are some tips to consider while managing the balancing act as we survive the evolving practice of law.
Understand your role and gather the resources you need to do your job
Paralegals work in different environments. Some have a litigation support professional available to assist them with the complexities of managing electronic data; others are expected to add those responsibilities onto their existing job description; and there are those who are somewhere in between. Wherever you are on the spectrum, you should make certain that you understand the expectations placed upon you and that those you work with understand your capabilities. Your job responsibilities are varied and learning new technologies is an added expectation. Have you been relieved of other tasks with the advances of technology? Likely not! It’s okay to be an excellent paralegal and have a skill set whereby you add value and efficiencies to the management of the case, yet not necessarily be the technical processing guru. As a matter of fact, it may be that a paralegal who doesn’t have the expertise to internally electronically process productions ends up spending more time doing so – and therefore costing the client more money than if they work with an specialist who does have the expertise. Paralegals need to have a solid understanding of the capabilities of technology, but don’t need to be the expert who performs each task. If it’s more efficient to delegate these tasks in the best interest of the client because it will lower cost and time involved, then it’s your role to recognize that and surround yourself with the appropriate resources. Knowing the appropriate resources is important. Technology is becoming so complex, that specialists are evolving in all its different aspects. You may be someone who is an expert in all areas of technology, but if you’re not, stop beating yourself up. Highly qualified paralegals can manage their cases and the electronic component of them equally effectively if they understand their role and surround themselves with the appropriate resources. A simple cost benefit analysis is a good tool to help determine the best approach to a task.
Reality Check – we are not a completely paperless society
Despite the daily blogs and articles about electronic discovery, there is still paper in our world and in the world of our clients. Discovery, in the majority of cases, will include both. Paralegals need to help the legal team with the best management solution. Logic tells us that having our entire discovery in one place, despite its original form, is the most effective. Early on, this was done backwards. Electronic data was received and printed out. It did not take long to realize that it’s more efficient to scan to image the paper and keep the electronic data in native form, then load all of it into a litigation support database. Managing litigation documents in litigation support databases is becoming a requirement with most cases today. Paralegals need to understand the processes and have the ability to work with the legal team to ensure that these databases are established for the efficient review and management of discovery. The initial set up of a database and proper collection of documents is the most important component in a productive litigation support database. Data collections that do not capture important information at the outset will be less useful and can leave a negative feeling with those forced to work with it. Likewise, knowing when it’s appropriate to print out of the database is equally important. For example, printing deposition exhibits is appropriate. Printing boxes and boxes of documents to put in chronological order for attorney review – probably not. This leads to the next tip.
Be an advocate
You don’t have to be the expert on how everything is electronically processed, but having a solid understanding of the capabilities of technology and the ability to communicate with the legal team and clients will add value and efficiencies to your role. It’s frustrating …

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News Technology

3D TV Without Glasses and Its Technology!

3D TV Without Glasses and Its Technology deals with the different kinds of these three-dimensional televisions that do not require the use of 3D glasses such as Parallax Barrier Technology, Lenticular Lens Technology and 3D TV Box.
3D TV Without Glasses and Its Technology!
Technology, indeed, has changed the destiny of man. It has even changed the way men want to be entertained. Gone are the days when he was content with watching the latest baseball game on the old black and white television. With the advent of technology came the “feel as if you were there” 3D movies.
Years ago, people could watch 3D movies in cinemas alone. They even had to wear 3D glasses to make them feel as if they were watching the movie a few steps from the scene. The result was astounding and people craved for more.
Today, 3D movies can be enjoyed not only in cinemas but also in the comfort of your own homes. The 3D Television Without Glasses has been enhanced to meet your demands. Manufacturers continue to research and discover the technology that is 3D Television.
What are The Various Technologies that Deal With 3D TV?
Parallax Barrier Technology
This technology uses minute lenses which are incorporated into the TV monitor, thus eliminating the need or glasses. These are called layered liquid crystal displays which contain small stripes that conceal certain pixels so that some are visible to the left eye while the other pixels can be deciphered by the right eye. These pixels then produce images that can be transmitted to our brains.
However, the spectator must remain in the same place to obtain the maximum effect this technology provides.
Lenticular Lens Technology makes use of lenticular lenses that are built on the display monitor, so glasses are no longer needed. These lenses, which look like fried eggs, bend the left and right images that are produced. This technology allows the watcher a broader view of the image.
This technology works by utilizing a webcam that locks on to a spectator’s eyes and adapts the images sent by using a webcam that locks on to a viewers eyes and adjusts the images transmitted from the display as the spectator shifts his head so they see in 3D. This is much like the headset used in movies like “Virtual Reality”. When the spectator moves, the image moves too, tricking the brain that there is dimension behind the screen.
The Three Dimensional TV Box
This is a new discovery in 3D TV without glasses technology. This operates by taking an average three-dimensional image and sending it into the 3D TV Box to be displayed. The 3D TV Box takes the image and projects it on to the TV monitor at the same dimension you see when using 3D glasses on most 3D sets, and can take subject the various services that have streaming 3D content solutions.
With the 3D TV Box, faults may still be found, but at least, images look sharper than with the other 3D TV technologies.…

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Tech News Today

Information Technology Forums For Value Addition

If you thought that you are not technically equipped to run your PC, you can now groom yourself for that. You can make a meaningful start by visiting online information technology forums. Visiting such online computer forums which are free and available to you 24 hours a day, 7 days a week, and 365 days a year can be your own technical university classroom to upgrade your PC learning skills that will match your own technical needs for your own PC use.
There you will get multiple channels through interactive mediums which will soon blossom you as a skilled computer user. You then may be much sought by your friends and relatives. You will also be doing a service to your loved ones when they face any computer problem in addition to developing your information technology expertise. You perhaps should not shy away from visiting such information technology forums. You will gain from experiences of other smart information technology professionals as well as individual computer users like you who have learned something important while working on their PC.
Sometimes a big computer problem for you is not a problem for other computer users. This is because they have the solution for that problem. Similarly, you as a personal computer user may find some new way of doing things on your computer. You would now like to share this with a wider PC audience. You can now do this by visiting information technology forums and making them aware of your findings.
You can modify your own way of using personal computer from new knowledge and insights from other visitors and information technology experts from such online computer forums. The timely computer-related tips received from visiting such computer forums might have otherwise remained unexplored and unused.
Today, perhaps there is no substitute for free online computer technology forums for someone like you looking for ways on how you can add value to yourself by using your PC more efficiently. For this, you need to be on a continuous learning mode. It will perhaps be advisable for you to visit an online information technology forum occasionally and make full use of interactive tools available there. This is how you can add value to yourself as a proficient user of your personal computer.
These information technology forums are now visited by university students most often when they look for practical computer-related tips. These fresh computer technology experts for tomorrow know that practical experience counts most when it comes to working on your PC. You too want to handle PC efficiently for all your practical needs. A practical-minded person like you who is also a keen learner and want to make most from efficient use of PC while still on your work, your obvious choice now becomes such popular information technology forums.
Earlier forums were seen as a rescue from practical work. But with coming up of popular online computer forums, things have changed for the better. Such handy online free 24x7x365 forums are now most preferred by honest and smart PC users like you who want high performance delivered and not rescue.
Information technology forums are indeed a smart way to groom you as a good user of personal computer. It will make you handle your computer problem in a better way. You perhaps need to make it a part of your routine to visit good online information technology forums and add value to yourself.…