Applying Printing-Press Rules To Digital Books

The New York Public Library has 87 branches, but recently some patrons have decided to forgo all of them, and visit the stacks in their living rooms instead.
As the popularity of e-books has increased, libraries across the country have installed virtual stacks. At the New York Public Library’s website, patrons can check out audio books and e-books, temporarily downloading items directly to their computers or mobile devices, without ever stepping inside a physical library. “As our readership goes online, our materials dollars are going online,” Christopher Platt, the director of collections and circulating operations for the New York Public Library told The New York Times.(1) The American Library Association estimates that two out of every three libraries now offer e-books.
But a recent decision by HarperCollins may slow the growth of libraries’ digital collections. The publisher announced this month that it will set a lending limit for new e-books it sells to libraries. Under the new policy, after a HarperCollins e-book is checked out 26 times, it will self-destruct. The limit is intended to provide a digital equivalent of the ordinary wear and tear that, over time, causes paper books to expire.
The restriction raises interesting copyright issues. In the U.S., libraries are able to lend books as a result of what is known as the “right of first sale.” This legal principle allows the purchaser of a particular iteration of a copyrighted work to resell or lend it without permission from the copyright holder, so long as no additional copies are made. Once I have bought a copy of a book, CD or DVD, it is mine to do with as I wish.
This principle, fairly straightforward when applied to physical objects, becomes more complex for “objects” such as MP3 files or e-books that exist only as bits of digital information. In response to file-sharing sites, which attempted to apply the doctrine of first sale to digital content, copyright holders began to assert that content transmitted digitally was licensed rather than sold. Since there was never any actual sale, they claimed, the right of first sale did not apply and they could, as a result, exercise greater control over how the content was used. End User License Agreements were created, requiring customers to agree that, though they seemed to be paying money to acquire a product, they were, in fact, not buying anything. By asserting a right to limit libraries’ use of e-books, HarperCollins is essentially claiming that its e-books are, like software programs, licensed rather than sold.
The principle of “fair use” provides further information on how copyrighted works can be used. It is less directly applicable to library e-books, since it applies primarily to the replication of portions of copyrighted works rather than to the use of individual copies of whole works. But it offers some useful general guidelines for considering what constitutes copyright infringement. According to the laws on “fair use,” individuals and courts examining whether a particular use is fair or not are instructed to consider “the effect of the use upon the potential market for, or value of, the copyrighted work.”
Publishers argue that unlimited library access to e-books would undercut their sales. If e-books are readily available to “check out” for free at any time, they worry, customers would have little reason to click “buy” rather than “borrow.” HarperCollins said in a statement about its new policy, “We have serious concerns that our previous e-book policy, selling e-books to libraries in perpetuity, if left unchanged, would undermine the emerging e-book ecosystem, hurt the growing e-book channel, place additional pressure on physical bookstores, and in the end lead to a decrease in book sales and royalties paid to authors.”(2)
While the existing case law is murky, I am inclined to believe that, regardless of the possible consequences for publishers, the “right of first sale” applies.
But I doubt libraries will sue to win the point. While the “right of first sale” protects purchasers of copyrighted material, there is no “right to first sale.” If selling e-books to libraries hurts their profits, publishers are free to simply refuse to do business with libraries. In fact, Simon & Schuster and Macmillan, two of the largest trade publishers in the U.S., currently do precisely that.
Just as libraries depend on publishers, publishers depend on libraries for a large portion of their sales. Sales to libraries can account for 7 to 9 percent of a publisher’s overall revenue, two major publishers told The New York Times. Like it or not, publishers and libraries are locked in a relationship of mutual interdependence.
My guess is that publishers and libraries ultimately will find a solution that both can accept. Publishers might, for example, delay release of popular new e-books to libraries, forcing those who want to read the book …

Guns in Call of Duty: Black Ops

Guns in Call of Duty: Black Ops

Call of Duty Black Ops is eagerly expected to be released and the hard core fans are already frantically looking for clues on the possible weapons that will be featured in the game. The game is played in the Cold War Era as seen from the trailer and in various places like Russia, Vietnam and Cuba. Since the game is full of violent action and war action forces, there is no dearth for arms and ammunitions in this game.

The sites that offer reviews have made a guessing game on the weapons but some of the ardent gamers feel that looking into those clues will only dampen the spirits of suspense and therefore, they would rather wait till the game is officially released. Those who foresee the weapons do it on the basis of the fact that the game is set in the Cold War during the Vietnam era and thus, the early M16, AK47 and CAR 15 will certainly have their place in the game. Treyarch has already outlined that Black Ops will be in line with Modern Warfare and the fans can certainly expect to have more number of weapons than in modern warfare.

The games trailer featured CAR 15 in various scenes which confirm its presence. Another guess is that Thompson gun will also be another option in the new Call of Duty. Though Thompson gun has seen better days, it is more likely to make a come back in this game. Uzi is the weapon that has featured in most of the Modern Warfare games and the MP5. Hence Uzi, along with many other submachine guns will be invariably used in the Black Ops.

The theme of the game is an indication of the possible weapons that will be used in Black Ops. For instance, since it is set in the cold war theme, most of the weapons that were used in that war will also be used in Black Ops. Sniper rifles such as M40, M14 and Winchester model 70 were used in the cold war. The trailer also shows the Huey and shot guns in the game but M4 family guns are significant by their absence. M16 comes with a very great accuracy and high power which also features a fully automatic FAMAS weapon. Apart from these, new weapons like scorpion, RPK, SIG commando, PSG and MAC 11 are also introduced in Black Ops.

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The Innovation Process – 5 Essential Ingredients To Minimise Risk

Let’s define what we mean by innovation and the innovation process. Innovation is the creation of something new and original. The more different it is from what already exists the more innovative it is. However, we need to understand what the innovation is for in order to give focus on innovation as a process. The purpose of innovating may be to:

differentiate from competition by offering customers different benefits.

reduce manufacturing cost and thereby increase margins

increase quality, either by new design, new manufacturing techniques, or even new quality control methods

improve levels of customer service and satisfaction

In short, innovation for manufacturing is about improving the returns on investment and making the companies’ activities more effective.

Any process needs to have an input, an output, and a value added element sandwiched in the middle. In order to have successful innovation these 3 elements need to be fully understood.

Innovation process input

The input of the innovation process is either a need or an idea. It is the seed of thought which can arrive in our heads by chance, or by an idea generating process in itself. It is a preconceived idea which has not been proved out and lives on gut instinct or suspicion. None of this is in any way bad, although it can be difficult for those who like the certainty of facts and figures to accept. That is why the innovation process is required in order to improve the certainty.

Innovation process output

By the end of the innovation process there needs to be much more certainty about what the outcomes of the innovation itself are. The end of the process is also an opportunity to filter the innovations which are not beneficial or are too difficult to achieve. The end of the innovation process is the point at which decisions are made.

Innovation process middle

In order to move from the beginning of the process where there is only a preconceived idea through to the end where decisions are made requires a significant amount of information gathering and this can be summarised in 5 essential ingredients for successful innovation:

Strategy – The innovation needs to be strongly aligned with the corporate strategy, and it goes without saying that there needs to be a very clear and well laid out strategy in the first place for this ingredient to be in place.

Technology – The technology for the innovation must be readily available and understood by those working with it in order for it to be employed. Any development project being undertaken where the technology is not fully established will run a high risk of taking much longer to complete than expected, and this will have an adverse effect on the project costs.

Opportunity – This is the core ingredient and involves understanding the facts and figures surrounding the commercial opportunity. How much will the product or service cost to introduce? How much will the customer pay for it? How many customers will buy it? To help answer these questions, a full understanding of the existing market conditions as well as the position of the market when the product or service is due to be launched is essential.

Planning – A detailed plan is key for a successful introduction of your innovative product or service. The plan is required not only to ensure that all the right activities are done in a timely manner, but also in order to feed back into the Opportunity research so that checks can be carried out to ensure that the customer needs will still exist when your innovation is due to be launched.

Specification – What will it be like and what are the essential elements of the innovation in order to make it successful on the market? Which elements can be dropped due to lack of customer value and which ones are essential if the product of service is going to be successful?

This article has turned out to be much longer than normal but I don’t apologise for that. This is just so important, because without a thorough innovation process as laid out here, the risk of your new product or service failing is significantly increased. However, if you include all these essential ingredients to your innovation process then the risk of failure will be significantly reduced. What is more, due to increased focus provided by the innovation process outcomes, the time to market is more likely to be optimised, leading to lower development costs too.

Enjoy the opportunity!…

PlayStation Vita Games – What You Can Play With the Latest PS Generation From Sony

PlayStation Vita Games – What You Can Play With the Latest PS Generation From Sony

PlayStation Vita is the next PS generation from Sony whose installment was released on 17 December 2012 in Japan and some countries in Asia and is due to launching on 22-23 February, 2012 in Europe, Australia, and North America. Along with that, several vendors are also attempting at developing games for the latest console. For you who live in Europe, Australia, and North America, here are some PlayStation Vita games you can pre-order along with the console. One of the cool fact when people buy this new console is there will be 25 games available on day 1 with the console and more than 100 games currently in development.

1. Ben 10 Galactic Racing

Monkey Bar Games is the developer of this racing game of the Ben 10 series. You can enable Ben’s alien forms during the race in Galactic Grand Prix circuits. Released in North America on 18 October, 2011 and in Europe on 25 November 2011, Ben 10 Galactic Racing is also available for other gaming consoles such as PS3, Xbox 360, Wii, Nintendo DS, and Nintendo 3DS.

2. Uncharted: Golden Abyss

As one of the PlayStation Vita games developed by Sony Computer Entertainment, Uncharted: Golden Abyss offers versatile gameplay for Uncharted fans. Still with Nathan Drake as the story’s protagonist, this latest Uncharted series takes its setting some time before the Uncharted: Drake’s Fortune installment. In this story, you will undergo an adventure with Nathan Drake to uncover the mystery of a Spanish expedition massacre which happened 400 years ago while attempting to solve murderous problem amongst an ancient and secret Spanish sect.

3. Army Corps of Hell

Army Corps of Hell is a game designed by the Entersphere, Inc, which launches at the same time with the launching of Sony PlayStation Vita in North America. This action game will bring the player to a vicious combat between goblin soldiers and the enemies to regain the throne of the King of Hell.

4. Silent Hill: Book of Memories

For you who love survival horror games, you must be familiar with Silent Hill series. Good news for PS Vita enthusiast that in its latest installment of Silent Hill, Konami is releasing the Book of Memories only for the console. Silent Hill: Book of Memories will give you overhead isometric view, a new storyline, and recurring creatures from the previous series. Silent Hill: Book of Memories is the first series of the game which enables multiplayer gameplay.

5. LittleBigPlanet

Specially designed for PS Vita, the LittleBigPlanet is developed by multi-developer of Tarsier Studios, Double Eleven Limited, and Sony XDev Europe. This fifth installment of LittleBigPlanet series also launches in 2012. As other series of LittleBigPlanet, you will follow the adventure of Sackboy in many different kinds of world through the multi-touch display PS Vita.…

RDFa Rich Snippets Are the Best Technique for Your New Year

RDFa rich snippets offer the best gains in terms of improving SERPs (search engine results pages) ranking, CTR (click-through rate) and all-around ROI (return on investment) for your web site.

For the search

Several benefits can be enjoyed in this arena by implementing RDFa technology;

Make more in-depth information available to the search engines to determine your page’s relevance to a search query;

Give the search engines more inter-relational data to tie your site’s content to more external data, via Linked Data;

Promote greater utilization of Web 3.0, or Semantic Web, capability.

Anything you do to help the search engines better understand the meaning of your content can only help with matching your pages to relevant search queries. The classification of data with this technology is a great way to do this.

For the CTR

When you utilize this technology, the search engines can then display the additional information provided to the users in the SERPs in the form of RDFa rich snippets. That means the users will have more information available to them in order to select the site that best meets their needs.

It also means that because the search engines can better match your page to the search query, your CTR will increase.

This technology can give you a significant advantage over competitors in your niche that aren’t yet utilizing RDFa.

For the conversions

Since the search engines will be serving up more relevant results to the users, and the users will have more information available to them in the snippets, you’ll not only achieve a higher CTR… you’ll also be receiving more targeted visitors.

Any experienced marketer knows that as users progress through the steps of finding, investigating and deciding upon a product or service, every positive experience makes them more comfortable with the process and more receptive to the conversion process.

Thus, it stands to reason that first finding highly descriptive results in the SERPs and then entering a site that truly meets their expectations will make users more receptive to the conversion from visitor to customer.

For the user

The stated reason for existence for the search engines is to assist the users in finding results relevant to their queries. Each success in that endeavor provides a higher quality user experience.

The users wish to find what they’re seeking with as little effort as possible, and each success in that endeavor also supports a higher quality user experience.

For the ROI

As webmasters and site owners, it is to our advantage to also contribute to the quality of the user experience, in every way we can. In turn, we get more targeted traffic, a higher click-through rate, and a greater return on our investment.

Now is the time to bring your web site up to speed by implementing RDFa technology. Make 2011 your banner year, as you simultaneously surge ahead of your competition and increase your profits.

Upgrade your web site now, to take advantage of RDFa rich snippets and Linked Data and become an integral part of the new Semantic Web. You can make your site a leader, rather than a follower.…

What Are Gravatar Hovercards?

The word ‘gravatar’ stands for ‘globally recognized avatar’. Social media users have been using them since programs became available to create them.
Gravatars are graphic representations of you or your brand that are displayed next to all your comments, forum posts and Tweets (Twitter messages).They can be comic characters, photos or logos. Other users begin to recognize your posts from the gravatar and potentially increase your following.
Using gravatars can add to your personal branding since your gravatar represents you!
WordPress has recently had an upgrade and added a new feature to the user profile functionality. You can now add more information to your profile and it can be made public using hover technology.
What is Hover technology?
‘Hover’ and ‘mouse hover’ are synonymous terms. Have you ever noticed when you move your mouse over a link or graphic that it can trigger a response? It might produce a popup window or indicate the text your cursor is on is a hyperlink. When text has been hyperlinked and is clicked on it can take you to another page or website. This technique is referred to as hover technology.
The Gravatar Hovercard feature is now set as default across WordPress blogs. You can disable it if you don’t want your profile information made public. Remember, you are in control of what information is placed on your profile and this determines what is on your hovercard.
When you enable Gravatar Hovercards, the public can hover over your gravatar and your personal information that you entered into your profile will be displayed. Things like your name, short bio, photos and contact information can be seen at social networking sites such as Twitter, Facebook and LinkedIn.
Gravatar Hovercards Pros
A� The primary benefit of Gravatar Hovercards is to promote and extend the community feeling. The hovercards allow the viewer to learn more about you, depending on the information you enter in your profile.
A� Soon this information will be displayed in languages other than English which adds to the ‘user friendly’ part of it.
A� Ease of use. This feature is already set up as a default function.
A� See and learn about the others who are commenting on your blog. It can also help you fine tune your blog or website even further by learning more about your readers.
Gravatar Hovercards are another fun tool to use to share fun and interesting facts about you or your business while posting comments on the Internet.…

Are QR Codes Fading Out? Only If Self-Absorbed Businesses Will Allow It

The Changing Nature of Technology
If one thing is for certain, it’s that technology is ever-changing. Being far from immutable in all senses of the word, technology is always shifting and flowing as it marches onward. Perhaps these QR naysayers do have some validity to their claims; although not to the extent that they probably imagine. While it’s true that virtually all technology will get replaced eventually, it’s not true to say that the technology in question is not going to have a strong run… and QR technology is fresh in the industry.
So What’s the Problem?
So why do people think that QR codes are going to get replaced before they’ve even had a chance to fulfill their full potential? It’s because people use them stupidly. That’s right: stupidly. Most businesses and companies have been using QR codes like narcissistic drama queens. What’s the bottom line? People don’t care about your website. Many people don’t bother to scan QR codes because there is simply no reward for doing so. Think about it from a consumer’s point of view: if you’re sitting in a pub, drinking a pint of your favorite beer, and you happen to catch a glimpse of a poster on the wall for a beer company, and on that poster is a QR code, are you really going to pull out your smartphone, activate the camera, and scan the QR code? For what? So you can be brought to a webpage that promotes Miller Genuine Draft? No. You’re not going to do that. Why? Because there’s absolutely no motivation for it.
So What’s the Solution?
The solution to this should be obvious to all: offer the consumer a good reason to scan your QR code. The aim of marketers needs to be to make QR codes as ubiquitous as possible – that way, people won’t think about the effort it takes to take out their smartphone and snap a photo. It will become second nature to them. But giving users no motivation will not achieve the ubiquity of QR technology. Companies need to start using QR technology in intelligent ways. They can do this by offering things like coupons, promotions and contests that will spark user interest. If businesses will wake up from their self-absorbed, megalomaniacal coma, they can together start creating the well-deserved buzz that QR codes should already be fostering.
QR technology provides limitless ideas to marketers – and it’s their responsibility to use it to its full potential. So what’s the conclusion of all of this? If companies don’t smarten up, then the naysayers may be right. Innovative and intelligent technology will die if not used in an innovative and intelligent fashion. Let’s start using this useful technology in more creative ways. By doing so, it is certain that QR technology will undoubtedly have a long shelf-life.…

Market Technology: The Missing Link

Although many, aspects of Industry have morphed and changed over the last, few decades, there are several outposts that continue to find their way. In spite of technological advances, process improvements, changing Market and Customer demands, fierce Competition and even the advent of the Internet and powerful, Marketing platforms – like LinkedIn, Facebook and Twitter – the prevailing mindset has not changed dramatically.
In 1981, we submitted a manuscript to Harvard Business School for review and consideration. It was titled, “Market Technology: The Missing Link.”
It certainly would not rival Ted Leavitt’s “Marketing Myopia,” however Market Technology approached the fundamental issue differently and distinctively.
The actual manuscript was a “library of congress” class of document complete with concept overview, relevant models, heavy detailed, descriptors, case examples to demonstrate that the stuff had been applied to the real world, etc.
In its raw form – Market Technology advocated that companies must treat their marketing, sales and business development needs similarly to the way core engineering and product development are handled. Determining the right response and the right mix for a company’s marketing and sales programs is no different than determining a company’s products and services. In fact, conceiving effective programs is as complex and critical to the company’s success, as conceiving its product set. This meant that the Marketing discipline and process need to be integrated into the business. In fact, with small-to-medium, sized companies – the Market Program – is classified, as critical – in that, it could make or break a company.
For smaller firms – they must get it right – out-of-the-gate, and may not get a second chance.
This is one aspect that distinguishes smaller companies from their larger counterparts – as the larger firm can absorb a missed opportunity or loss more readily.
How many companies have you been associated with that thought and operated this way?
Market Technology represents a Mindset, framework, methodology, process orientation and an implementation -ready, program all rolled-up in one, complete package.
In your company, what role does Marketing play?
Most, will respond by indicating that Marketing plays a support role for either the product/service or to provide mainline support to the company’s Salesforce or Distribution Network (Channel Partners).
Reference will be made to Trade Show support, MarComm, collateral material, brochures, data sheets and even the dreaded “lead generation program.”
In your company, what is the stature of Marketing?
There are exceptions (depending on the Industry and Company make-up), however most will indicate that it is not a Leadership role (although the Marketing Team wants it to be).
What is the missing ingredient?
Is it that Senior Management did not come from the Marketing discipline and will not give it its day and cut it loose?
Is it that companies have experienced too, many false starts with their Marketing Program or it just doesn’t work?
Is marketing too, risky and costly compared to making investment in other areas of the company?
Is marketing viewed, as a luxury vs. a mainline contributor?
There is no silver bullet answer, although some combination of these factors may be the root to understand the dynamics going on here – in your company.
Let’s revisit the elements of the All-in-One package referenced above:
*The Mindset – we continually get bombarded with messages that advocate a company must migrate to a Market-Driven or Customer-Centric state – well, how many successful transitions have you been involved in or led?
The point is that this involves cultural and many times, organizational change – and that is not a small step, but a giant leap. It may demand shift changes in focus and direction, which may also have an impact on the make-up of the Senior Leadership Team.
It takes careful assessment, planning, timing and relentless dedication to pull something like this off, however the starting point is the Mindset. If there is need to infuse or change the company mindset to embrace Marketing – then it must start with the Top Dogs (Senior Leadership Team) and then filter into the organization. Although the mindset sounds like “soft science,” if the company environment is not ripe and receptive and the mindset is not understood and put to practice, then there is no need to invest any time, resource and effort into driving this forward. It’s a Dead stop!
*Framework/Methodology – most companies’ Marketing efforts look-like a disjointed, puzzle. The pieces are laid out and some fit, however it just doesn’t hang together. The reason for this is that the make-up of the Marketing Program is comprised of discrete events (activity-based) vs. a well-thought out, integrated Program (defined and driven by Strategic intent). Further, there are times when something is put in-place to satisfy the interests of the Top Dog or to appease the Sales Team – avoid these activities like …

Benefits of Open Source ERP to Small and Medium Businesses

Considering its robust platform, many developers have come up with beautiful web based solutions including ERP. ERP on this platform is not really new. It has been around for some years now. However, looking at its acceptability, one of the open-source ERP has also received venture funds recently. It proves that ERP on Open Source is a viable business solution not only for the industry users but also for investors.

What makes Open source tick?

Huge technically well qualified community

Very definition – Open to change from users

Free – all Open Source components are either free or nearly free

Maintenance is today available from third party vendors, though at a cost

Free regular upgrades

Backing by mighty software vendors like Google, Facebook etc.

Thus, any software developed on Open Source proves to be less costly to implement, though not free as many people imagine. Only negative is that there are no standards, or in other words, there are too many standards. But, with proliferation of vendors in this field, it is possible to work around given standards, say Suse Linux from Novell or Red Hat etc.

All this has made it possible to develop large complex applications like ERP on open source. With some years of experience on Open-source based ERPs and alternative revenue models that have emerged, it is possible for a user to opt for this ERP. Outside India there are many such ERPs today in the market. In India too, ESS has taken the lead by releasing an ERP based on LAMP stack.

How does such LAMP based ERP make sense to small & medium sized companies?

User does not have to worry about license cost of third party components like O/S, Database etc. nor does the user have to worry about AMC for these products. Third party vendors do provide AMC for LAMP based products also, but user has an option. If he/she is technically savvy, he/she may chose to maintain the system by self. If however, user is not tech-savvy one may chose to go with a vendor for regular support.

With support of large community of developers it comes with features that are much more user friendly many times than what people imagine.

Because of the quality of developers, generally the software is lighter to work on and maintain.

With technology base of Open Source, products built on this platform are more suited for Cloud computing structure than other heavy weight products in the market.

It is light weight as compared to other available proprietary technologies, thus consume lesser hardware and network resources.

With Cloud computing coming up as the next wave, ERPs built on LAMP stack have natural advantage in exploiting this technology.

Thus, it makes eminent sense for Open Source ERP for SME. The users can look at various alternatives available.…