Inbound marketing is time-intensive. It needs much domain knowledge as well. It can be difficult for businesses to allocate crucial time and internal resources to know and implement social media and search engine optimization (to name just a couple) campaigns on their own. In these scenarios, businesses may hire a third-party agency to take care of their inbound marketing projects.
If you’re in search of such an agency, below are the five major considerations for you to make:
The Right Fit
You won’t get you more visitors by having a firm redesign your website. Many people think web design and inbound marketing agencies are one and the same, and though they are undoubtedly connected, they require two entirely different skills sets. Web design is mainly about design, while inbound marketing is essentially about content. To invite more traffic and leads, you must hire a company that provides traffic generation services, such as blogging and content creation, social media marketing, and search engine optimization and link building. The idea is to use an inbound marketing agency equipped with the exact capabilities that can help you attain your marketing objectives.
Clarity of Process
Social media case studies and content creation capabilities are valuable to a client, but even more so is the inbound marketing agency ‘s capacity to tie the inbound pieces together, creating a single comprehensive strategy. More importantly, these agencies must be able to explain their methodology as clearly as possible, to their potential clients. This manifests that the agency has actually delivered ROI to its past clients, and that it has the game plan needed for it to do the same for you.
“Metrics,” “analytics,” and “benchmarks” are some of the words that must be peppered throughout your potential agency’s pitch. Developments made toward your objectives must be measurable every step of the way, and a good inbound marketing agency will have the capacity to keep track of all campaigns and give you performance updates from time to time. There are things you want to achieve by hiring these professionals. To know if they’re doing their job, you need scientific data.
Project Management Prowess
Inbound marketing is steered by the development of premium content created for your best prospects. For your inbound agency to succeed, it has to get inside your head to be able to build such content and know those ideal leads. They exist in your world because there are things they have to do for you to make your life easier.
An Inbound-optimized Website
Lastly, is the inbound marketing agency you’re considering posting on its blog on a regular basis? What can you say about their own social media presence? Are the landing pages on their site optimized, and do they offer quality content on every page? A successful inbound marketing company should be its own ideal case study.