Every business now needs to have a website that will represent in the best way possible what they are doing. Depending on the market you are in, it can be an online store, service, or just a presentation of your company. Either way, it’s what everyone will see when they search for you or your niche if you are ranking great. Some of the biggest companies like Apple are investing millions in their web design so they can be leaders in this area.
Many years ago, there were just a couple of designs you could use but now there are thousands, so it is great that we advanced, but also it is harder to choose the best one. That’s why many companies decide to hire someone to help them. There are teams that work on one design because the goal isn’t just to look great it’s also to get customers attention. Your competition is always improving and you have to do the same if you want to be the leading company in your niche.
Get more information here: citytechhq.com
Some designing companies will focus on bigger parts of the website like landing page and do you implement video or not, but small things matter like the font you use. On 99% of websites, you will find Times New Roman or Ariel which won’t be boring to the user because they are used to it, but if you use something different there will be a change in their behavior.
You or the team hired to do so, needs to be creative and make their own font for the headline and for the text should be something more appealing. This will subconsciously send the message to a customer that you worked a lot on providing the best user experience.
E-commerce has improved a lot for the last couple of years and what they figure out is that people still want some form of conversation. It is much more direct and besides satisfying the customer, you will get some information in return. Artificial intelligence can be used for different purposes on the website, but most used is chatbots that will give the user instant information about everything related to the store or service.
The user experience it provides is more unique and programmers are still working on improving it. They are even implementing small delays in answering just to make it feel more realistic. You should hire an experienced team for this job if you want your customers to be satisfied. The great feedback you can get from this may result in more traffic.
Landing Page Videos
Most websites are now implementing videos into their landing page just because users like seeing them more and it is great for optimization. The question is what is next? Creation of video landing page is something that popular companies are doing. It may take a lot of space, but you should have the best hosting and package possible if you want a fast website.
Downloading a YouTube video and placing it on the page isn’t always a great idea. It’s better when you have something that will call for direct action. Some professionals say that 70% of the traffic will be videos. People don’t want to read too much, they just want to get to what they need and the best way to do it is through a video.
When we compare UX from 10 to 15 years ago and today, you will see that 90% of it changed, but still, people need to work on it because users are becoming lazy. Some of them won’t even do an extra click to get somewhere they will rather look somewhere else. The parallax scrolling is something that is very appealing and useful for lazy people.
You will actually use 3D images in the background that will move as they scroll. This gives a unique look to the website and the customers will experience something that not many websites have. The change like this is always great and it will get people attention for sure. The content should be in the first plan and then in the background something related to it. Click here to read more.
Animations are great and everyone knows that, but the way you use them is very important. We mentioned that people are becoming more lazy, so as simple things are the better. So, the best way to use animations is for guides and for something that will inform the user about what they need to do on the website.
The way they are done is also changing throughout the years. The most common are short clips that are representing the company. You can ask your team to go a step further and use a different kind of animations just to stand out from the competition. Read here: https://designshack.net/articles/graphics/an-introduction-to-animation-in-web-design/
Keep It Simple
Simplicity should be applied to the overall design. It is proven through many tests done by Google that users don’t like visual complexity. Some designers like to have a lot of white space on the sides and focus on the middle, but even that can be too much. You need to use the space in the best way possible. When you want to implement videos and animation, it can be overwhelming, but it is better to have it on the next page then putting a lot of information customers can’t handle.